Apple to beat Samsung for highest OLED smartphone shipments in 2021 and 2022 according to report.
Last year, Apple gravitated its iPhone 12 lineup to an all-OLED affair, shipping all four models with a superior display technology. Previous reports have stated that Apple’s current iPhone family continues to be in high demand despite the imminent iPhone 13 launch, which could be one reason why the Cupertino tech giant could overtake Samsung for the largest OLED smartphone vendor in 2021.
The latest estimates from Display Supply Chain Consultants (DSCC) talk about around 630 million OLED smartphone shipments tally for 2021, with Apple expected to reach the top position with 176 million shipments, taking 28 percent of the market. In comparison, Samsung is expected to ship around 145 million OLED smartphones for a market share of 23 percent.
The situation is so dire that Samsung is reported to have commenced a special review phase to evaluate its smartphone business and bring about any changes if necessary. Other smartphone brands like Xiaomi and OPPO have taken away a sizable market from Samsung thanks to their less expensive offerings, but the biggest danger likely stems from Apple’s dominance in this category.
The report also states that Apple’s winning lead is expected to continue next year, with JP Morgan analysts previously estimating that the company may ship up to 226 million units in 2022 thanks to strong iPhone 13 demand. In related news, Google is planning a launch of the Pixel 6 and Pixel 6 Pro later this year, and if both handsets are as capable as the hype surrounding them, even these could take a decent chunk out of Samsung’s market share.
